Privacy policy

Privacy Policy

Last updated: November 15, 2025

Pup & Feline Supply (“we,” “us,” “our”) operates this online store and related services (the “Services”). Our storefront is hosted and powered by Shopify. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, contact support, or otherwise interact with the Services.

If there is a conflict between our Terms of Service and this Privacy Policy regarding personal information, this Privacy Policy controls.

By using the Services, you acknowledge that you have read and understand this Privacy Policy.

1) Scope & Definitions

Personal information means information that identifies, relates to, describes, or could reasonably be linked to an identifiable person. It does not include de-identified or aggregated information.

This Policy applies to information we collect online through our website and communications relating to the Services in Canada and the United States.

2) What We Collect

Depending on how you use the Services and applicable law, we may collect:

  • Contact & Account Details: name, email, phone, billing/shipping addresses, login/username, password, preferences.

  • Order & Transaction Data: items viewed/added/purchased/returned/exchanged, order IDs, delivery/return details.

  • Payment Data: card details and confirmations (processed by payment processors), transaction totals, refunds.

  • Customer Support & Communications: messages you send us, reviews, survey responses.

  • Device & Usage Data: IP address, browser/device identifiers, pages viewed, timestamps, referrer, approximate location (derived from IP), cookies/pixels/SDKs.

  • Inferences: preferences and features used to personalize your experience.

3) Sources of Personal Information

  • Directly from you (checkout, account, forms, support).

  • Automatically via cookies, pixels, SDKs, and similar technologies.

  • Service Providers & Partners (Shopify, payment, shipping, analytics, marketing, fraud prevention).

  • Social/Third-Party Integrations when you connect or interact with them.

4) Cookies, Pixels & Similar Technologies

We (and partners, including Shopify) use these technologies to:

  • operate core features (cart, checkout, authentication),

  • measure performance and improve the Services, and

  • personalize content and show ads based on your interactions.

You can control cookies at the browser/system level. Essential cookies are required for core functionality.

5) How We Use Personal Information

We use your information to:

  • Provide & Improve the Services: process orders/payments, fulfill/deliver, manage returns/exchanges, maintain your account, remember preferences, personalize recommendations, enhance performance.

  • Customer Support & Communications: respond to requests, send service messages (order confirmations, shipping updates), manage our relationship.

  • Marketing & Advertising: send promotional emails/SMS (with consent where required); show ads on our site and elsewhere based on activity with our store and other merchants (see §7 and §10 for choices).

  • Security, Fraud Prevention & Compliance: authenticate users, detect and investigate fraud/abuse, protect our rights/customers, and comply with laws.

Canadian legal context (PIPEDA/PIPA): We collect, use, and disclose personal information with consent or as otherwise permitted by law.

6) How We Disclose Personal Information

We may disclose personal information:

  • To Service Providers/Processors (including Shopify): hosting, payments, fulfillment/shipping, anti-fraud, analytics, customer support, storage, marketing assistance—under appropriate contracts.

  • To Advertising & Analytics Partners: to measure performance and show relevant ads (see §10 for opt-out options).

  • To Our Affiliates/Corporate Group.

  • For Legal/Compliance: to comply with law, enforce terms, protect rights, or in corporate transactions (e.g., merger).

  • With Your Direction/Consent: e.g., social widgets, reviews, when you ask us to share information.

We do not sell personal information for money. We may “share” or process data for targeted advertising as defined in certain U.S. state privacy laws—see §10 for your choices.

7) Relationship with Shopify

Our store is hosted on Shopify. Shopify collects and processes personal information about your interactions with our store and across other merchants to operate, secure, and improve its platform—including supporting personalized advertising and analytics features. For those platform-level activities, Shopify acts as an independent controller and is responsible for honoring rights requests related to its use of your data.

  • Learn more: Shopify Consumer Privacy Policy

  • Manage Shopify platform-level privacy choices: Shopify Privacy Portal

(Links are available in Shopify’s legal pages and help center.)

8) Third-Party Links & Social Features

Our Services may link to third-party sites or include social features. Their privacy policies govern those properties. We are not responsible for their practices.

9) Children’s Privacy

Our Services are not intended for children. We do not knowingly collect personal information from children under 13 (or under the age of consent in your province/state). If you believe a child provided information, contact us and we will delete it.

10) Your Privacy Rights & Choices (Canada & U.S.)

Your rights depend on where you live. Subject to limits and verification, you may have the right to:

  • Access/Know the personal information we hold about you;

  • Correct inaccurate personal information;

  • Delete personal information (subject to legal retention requirements);

  • Portability (receive a copy in a usable format, where applicable);

  • Withdraw consent for non-essential uses (Canada) or opt-out of targeted advertising/“sharing” (U.S. states);

  • Manage Marketing Communications (unsubscribe in our emails/SMS or contact us);

  • Appeal a decision (where required by law).

How to Exercise Your Choices with Us

Email support@pupfelinesupply.com with the subject “Privacy Request” and describe your request (access, delete, correct, opt-out of targeted ads/sharing, etc.). If you authorize an agent, we may require proof.

Canada (PIPEDA, BC/AB PIPA, Quebec Law 25)

  • We collect, use, and disclose personal information with consent or as permitted by law.

  • CASL: We send commercial electronic messages in compliance with Canada’s Anti-Spam Legislation; you can withdraw consent at any time via unsubscribe or by contacting us.

  • Quebec (Law 25): You may have additional rights (e.g., certain transparency and automated decision-making notices, where applicable).

U.S. State Rights (e.g., CA, CO, CT, VA and others)

If you are a resident of a state privacy law jurisdiction, you may have rights to know/access, delete, correct, opt-out of targeted advertising/“sharing”, and limit certain uses of sensitive data (if applicable).

  • Do Not Sell or Share / Opt-Out of Targeted Ads: Email us with the subject “Do Not Sell or Share” or use supported signals like Global Privacy Control (GPC)—see below.

  • We will not discriminate against you for exercising your rights.

Global Privacy Control (GPC)

If your browser sends a GPC signal, we will treat it as a request to opt-out of targeted advertising/“sharing” for that browser/device and, where we can associate it to your account, for your account as well.

Shopify-controlled uses: For platform-level advertising/analytics handled by Shopify, please use Shopify’s Privacy Portal.

11) Security

We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information we handle. No method of transmission or storage is 100% secure.

12) Retention

We retain personal information as long as necessary to provide the Services (including warranty/returns), comply with legal obligations, resolve disputes, and enforce agreements. Where possible, we de-identify or aggregate data when it is no longer needed in identifiable form.

13) Transfers Outside Your Country/Region

We and our service providers (including Shopify) may transfer, store, and process your personal information outside Canada or the United States (for example, in the United States and other countries) where privacy laws may offer a different level of protection. When we use service providers, we take reasonable measures (contractual and organizational) to ensure appropriate safeguards consistent with applicable Canadian and U.S. requirements. You may contact us to learn more about our use of service providers outside your country.

14) Changes to This Policy

We may update this Policy from time to time. We will post the revised Policy with a new “Last updated” date and provide additional notice where required by law.

15) Contact Us

Privacy Officer: Pup & Feline Supply
Email: support@pupfelinesupply.com
Mail: Pup & Feline Supply — Privacy
c/o The UPS Store, 20821 Fraser Highway #47, Langley, BC, Canada v3a 4g7